As the exclusive laundry products sponsor of Little League Baseball, Sun Products Corp.'s All and Snuggle brands sought to deliver the message, "Strike out Stains" at the 2013 Little League World Series, held in Williamsport, PA, in August. The series draws about 400,000 people each summer.
The two brands hosted a Fan Fun Zone, a booth where players and their families could play games, win prizes and help raise money for the Little League Challenger division, which enables boys and girls with physical and mental challenges to participate in the sport. Snuggle Bear, the Snuggle brand mascot, also made guest appearances in the booth.
Sun Product's distributor partner came up with creative promotional product ideas to help drive the brands' message home. They suggested branded laundry bags to promote the laundry products' sponsorship. This was the first year of a multi-year sponsorship for All and Snuggle for the series.
The idea proved to be a home run. The 1,000 branded bags were used to transport all the dirty uniforms of the players, coaches and referees in the World Series, which were laundered daily and returned to the players at their hotels in an eye-catching branded vehicle.
In addition to the bags that carried the teams' clothing, laundry bags were also awarded to winners of games in the Fan Fun Zone. In one game, participants tossed balls of socks into a Strike Out Stains washing machine and, depending how many socks hit the mark, they received either prizes or coupons.
In another version of the game, the makers of All and Snuggle donated $5 for each sock that landed in the washer, raising a total of $5,000 for the Little League Challenger Division. Another game included a ball toss into the laundry bags.
All and Snuggle posted images of the Fan Fun Zone and the Little League World Series on their Facebook pages and tweeted images using #SOSLaundry. In addition, Snuggle gave each of the players in the World Series mini stuffed Snuggle bears.